Members of Gen Y use the Internet for everything from reading the news to downloading music. One specific challenge for retailers is that three fourths (74.4 percent) of these consumers spend their free time surfing the web, while only 47.4 percent use that time to go out shopping.
When Gen Y'ers decide to hit the stores, specialty stores ring in as their retail destination of choice. For women's clothing, one in eight (13.5 percent) responded that they most often visit specialty stores when shopping for women's clothing, followed by discount stores (8.9 percent) and department stores (8.5 percent).
SLANT is a privately held company headquartered in Chicago. It specializes in the development of customized and engaging promotions for Fortune 500 brands that are targeting Generation Y consumers.
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.
RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail marketing and advertising professionals in the industry today. RAMA also produces the RACie Awards Competition, the most prestigious creative contest in retail.
National Retail Federation
marketing@alchempro.com
