Target, Wal-Mart, Sears telecast best holiday TV ads '05 - shoppers
08 Nov '06
2 min read
Shoppers thought that the best holiday television advertisements last year came from Target, Wal-Mart and Sears, according to a survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGresearch.
Companies rounding out last year's top ten favorite holiday TV ads included Budweiser, Kohl's, Coca-Cola, Best Buy, JCPenney, Kmart and Toys "R" Us.
According to the survey, 14.2 percent of consumers said that their favorite holiday advertisement encouraged them to buy from that store. An additional 33.0 percent of consumers said they already planned to shop there.
“With such a large percentage of sales occurring during the holiday season, retailers are in overdrive putting the finishing touches on their advertising campaigns,” said Mike Gatti, Executive Director of RAMA. “Holiday advertising will be as sensational as possible to attract shoppers to stores and websites.”
Though holiday television advertising was memorable last year, consumers said that other advertisements were more influential in determining where they purchased holiday items.
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