Speakers: Peggy Kennedy, Vice President, Marketing, FRCH Worldwide, Susie Sinclair, Creative Director, CODELONDON, and Dustin May, Director of Marketing, Bootlegger, Canada
Media Summit – Navigating the Media Maze Friday, February 9 from 9:00 a.m. - 12:00 p.m.
Figuring out what works in an atmosphere of information overload requires a complete rethink of our traditional marketing communications models, along with fresh insights, sound strategies and breakthrough ideas.
Guest speakers will provide provocative ideas on how media evolution will change everything we know today-not just media!
Topics discussed will include media fragmentation, who's doing what and where, what's working and what's not, and what will happen over the next 3 to 5 years.
Speakers: Kent Larsson, Senior Vice President, Merchandising, Big Lots; David Polinchock, Chief Experience Officer, Brand Experience Lab; Diane Rinaldo, Senior Director, Retail Category, Yahoo Search Marketing; John Greening, Professor of Advertising Sequence, Northwestern University IMC; and William Hanekamp, Co-Founder and CEO, The Well Advertising Inc.
In addition, RAC 2007 will feature special creative, CRM and ROI session tracks. RAMA will also hold its annual Gala Awards Dinner on Thursday, February 8, where the winners of the coveted RACie awards will be announced.
The RACie award – Retail Award for Creativity, Innovation and Excellence – is given out to retailers that exhibit ingenuity and unique creativity throughout the year in their advertising and marketing campaigns. Entries are judged by a distinguished panel of top retail advertising executives. The awards ceremony will be hosted by actress, entertainer and clothing designer Daisy Fuentes.
National Retail Federation
marketing@alchempro.com
