Mr. Mittal said that the concept of marketing should not be only about realizing the opportunity at the 'Bottom of the Pyramid' but also mainstreaming the benefits of the market. He said that private sector industry is an economic brand ambassador for the country and is playing an exemplary role in building Brand India.
“The need of the hour is to continue to the 'bull run' on all three core fronts of economic, social and political in sync with the critical stakeholders – the government, the media and the civil society”, said Mr. Mittal.
Dr. Vijay Mallya, Chairman and CEO, UB Group said, “a brand is not an inanimate object and can be likened as individuals”.
The brands need to be reinvented in every 3-4 years and marketers should create a clear line of communication to their target audience, said Dr. Mallya.
India is a land of vast opportunities and marketers should look at the increasing the volume by widening the market rather than focusing on the increased usage by limited target audience, said Mr. G R Gopinath, Managing Director, Air Deccan.
He said that a common man in semi-urban areas has a huge potential and it is important for the companies to reach them. Mr. Gopinath said that advent of communication in the remote areas in India can provide ample prospect to brands to gain volume sales.
The brand should cut across different segments of the socio-economic strata and reach specific target audience through proper positioning, said Mr. Bijou Kurien, President and Chief Executive, Lifestyle, Reliance Retail. He said that volume and value compliment each other in the reach of a product and brand.
Mr. Andrew Horne, Managing Director, Xerox India Limited said that the Indian experience has been different from the marketing understanding of the other countries.India provides unique opportunity of providing volume sales to a company along with the demand of quality and value, added Mr. Horne.
Lt. Gen S. S. Mehta, Director General, CII referred the Marketing Summit as the flagship event of CII and said that the event will create new dimensions for the 'New and Young India'.
Confederation of Indian Industry
marketing@alchempro.com
