With Black Friday fast approaching, retailers are bracing for one of their busiest weekends of the year and consumers are putting finishing touches on their shopping lists. According to the latest survey conducted by BIGresearch for the National Retail Federation, up to 132.9 million Americans will shop Friday, Saturday or Sunday this weekend.
While 55.1 million people said they definitely plan to shop this weekend, 77.8 million said they may shop. Many of this year's post-Thanksgiving shoppers will be young adults 18-24, as nearly half of them (47.2%) said they definitely plan to shop the weekend after Thanksgiving.
“Though some people incorporate holiday shopping into their Thanksgiving traditions, others wait to see how good the deals are before they set their alarm clocks for Friday morning,” said NRF President and CEO Tracy Mullin. “Retailers know that customers are looking for good values this holiday season and many will be offering prices and promotions that are too good to pass up.”
Key NRF spokespeople will be available for comment on Black Friday (November 23) and throughout the weekend (November 23-25). NRF will also be releasing a statement from its President and CEO Tracy Mullin on Friday at noon EST, announcing preliminary and anecdotal shopping results from Black Friday.
In addition, NRF will release the results of its Black Friday weekend retail survey by 4:00 p.m. EST on Sunday, November 25. Information will include what time people started shopping, where they shopped, how much they spent, and what they bought. NRF will also be releasing findings from a new survey on the number of people expected to shop on Cyber Monday (November 26).
National Retail Federation
marketing@alchempro.com
