Perks such as free shipping and exclusive online incentives continue to drive consumers to the web. Bargain hunting remains the primary reason for online sales, while shipping costs remain the top frustration, The Conference Board and TNS report.
“Free shipping, special offers and deals are at the top of online holiday shoppers' Christmas lists this year,” says Lynn Franco, Director of The Conference Board Consumer Research Center.
“And, with more consumers referring to themselves as bargain hunters, it's a list retailers shouldn't ignore if they want to drive up holiday internet sales.”
Free Shipping, Returns and Special Deals Would Lure More Consumers Online Shipping charges remain the most frustrating aspect of shopping online.
Ninety percent of online holiday shoppers said that free shipping would entice them to spend more online this holiday season.
More than 73 percent said special offers and deals not available in stores would boost their online holiday spending.
Half of holiday shoppers would be willing to spend more if the merchandise were offered exclusively online. Similarly, half of holiday shoppers claim that the ability to return items to a store would make them purchase more products online. A third said free postage for returns would increase their online holiday purchases.
Books, Movies, Clothes and Toys Top Online Shopping Lists This holiday season, books, movies, clothes and toysare at the top of consumers' online shopping lists.
For 43 percent of consumers, the most preferred type of site to shop online are retail and catalogue (i.e. Walmart.com, BestBuy.com, etc.).
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