TV ads are catching shoppers' attention in creative ways this year, from an Advent calendar filled with top toys to a bevy of celebrities decorating a department store for Christmas.
According to a survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGresearch, the top three holiday television advertisements this year come from Target, Wal-Mart and Macy's.
Retailers rounding out consumers' top ten favorite ho liday TV ads include Best Buy, Sears, Kohl's, Kmart, JCPenney, Publix and Meijer.
Though the results were consistent among most demographics, Best Buy overtook Target for the number one spot in the sought-after 18-24 year-old category.
Additionally, Staples made the top ten list for men, Big Lots made the top ten list for women, and Zales' ads were in the top ten for young adults (18-24).
“Though television advertisements are not the only way that retailers are advertising this year, it is interesting to see how quickly shoppers can point to their favorite commercials,” said Mike Gatti, Executive Director of RAMA.
“With the retail industry becoming increasingly competitive, great advertising can quickly set one company apart from another in the eyes of consumers.”
In addition to adding a bit of holiday cheer to TV programming, some consumers admit that holiday ads send them to certain stores and websites.
According to the survey, 17.1 percent of consumers said that their favorite holiday advertisement persuaded them to shop with a specific retailer. An additional 31.5 percent of consumers said they already planned to shop there.
marketing@alchempro.com
