The government is planning to constitute an India Design Co-uncil (NDC), enhance the status of the National Institute of Design (NID) as a global centre of excellence and launch the Good Design Mark to promote domestic designs.
The draft National Design Policy, prepared by the government, provides for a five-year roadmap to place India as the global design hub. It has also proposed to draft a Bill by '06, to declare NID as a global centre of excellence in design education and set up two-three undergraduate design centres under the 11th Five-Year Plan period. Under its new avatar, the NID could be able to offer doctoral level st-udies in design.
The policy also envisages the setting up of specialised design centres. These centres will focus on various sectors including automobile, jewellery, leather, textiles, high-tech digital products, toys and games. It has proposed to set up design incubation centres, with an objective to create significant market value of the domestic design industry at around 1% of the GDP by '09.
The government plans to encourage local firms and institutions to sign pacts with global design firms to gain access to technology and for effective branding of locally designed products.
In the context of branding Indian design, which encourages and motivates the Indian industry to become design-led in the medium-to-long-term, the achievers will be recognised to come out with good designs by providing the Good Design Mark(India Design Mark) as an aspiration recognition,” the draft policy proposed. The Good Design Mark will emphasise design criteria like appeal, centri-city, ergonomic features, safety, environment friendliness.
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