Air India (AI) announced that it has tied up with renowned interior designers and fashion experts to give a new look to its aircraft interiors.
In the wake of the proposed acquisition of new aircraft and emerging competition from foreign airlines, national carrier Air India (A-I) is also plan a change in the uniforms of the cabin crew.
It stated that Air India has tied up with well-known branding house Aliagroup to spruce up the interiors of the aircraft.
Besides Air India has shortlisted five fashion designers to provide new uniforms to cabin crew staff.
They include Ritu Beri, J J Vallya, Tarun Tahiliani, Satya Paul, Lifestyle and luxury brand Ravissant, he said. The exercise to give Air-India a new look would be completed within two years, the spokesman said adding that the airline was also planning to have its own brand ambassador.
However, nothing has been finalised about the brand ambassador who could be drawn from the sports field or bollywood. Air India is all set to acquire 68 aircraft at a pre-negotiated $7.1bn.
marketing@alchempro.com
