A recent report by Deutsche Bank in conjunction with MediaPost informs that online ad spending in the second quarter, shot up 13.8 percent over the first three months of 2006.
Internet ad spend has crossed over $152 million according to respondents during the last quarter, the study informs. Also, forecast for third-quarter survey indicated that spending would only increase by around 10 percent.
Such a happenstance cannot be misplaced even as several internet advertising options like Cost per Click (CPC), Cost per Mille (CPM) or one thousand impressions, and Pay per Click (PPC) are currently available.
Internet media ads though mainly categorized in banner and text, have caught the fancy of advertisers and the media, alike. Where visitors and viewership are areas of concern for all website makers, client conversions top every marketing strategist's aim.
This is when Cost Per Mille (or per one thousand impressions) campaign makes the difference and provides higher return on investments (ROI). Presently, the rate per one thousand impressions normally varies between $8 to 100, but a leading online textile marketplace has come up with a trump card.
Sudhakar Patel, Marketing Manager, Fibre2fashion - a portal on apparel, textiles and fashion says, “We have over 800,000 unique visitors and 50,000,000 page views, hence, CPM works out as the most profitable advertising option for our clients. When online branding, new product launch or announcement of seasonal sales, CPM is the best according to our experience.”
Fibre2fashion News Desk - India
marketing@alchempro.com
