Consumer eCommerce is major driver of economy, IAMAI
19 Oct '07
3 min read
According to the first comprehensive consumer e-Commerce survey conducted jointly by the Internet and Mobile Association of India [IAMAI] and IMRB, the consumer internet market would reach an estimated Rs 9210 crores by the end of FY 2007/08.
At the end of FY 2006/07, the market size of this segment was estimated to be Rs 7080 crores and the average rate of growth for the year 2007/08 was projected to be 30 per cent.
The unique feature of the study was that for the first time an attempt was made arrive at a consensual industry definition of consumer e-Commerce.
The agreed definition of consumer eCommerce, according to the study, was: "Buying and selling of products & services on the Internet or on any other application that relies on the Internet."
"In other words, it comprises transactions for which Internet acts as a medium for contracting or making payment or for consuming the service/product by the end consumer, who is an individual."
Combinations of these three conditions can be as follows: - Paying online & Consuming Online - Consuming online & Paying offline - Contracting & Paying online & Consuming offline
The study covered the following segment in arriving at the current and projected market size of consumer eCommerce: - Online Travel, comprising Travel aggregators, Tour Operators, Hotels and Railways - E-tailing, comprising Online Retailers and Online Auctions - Classifieds, comprising Online Jobs, Online Matrimony, Online Property, Online Automobile and General Classifieds
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