Seminar on 'Wool – Versatility and Luxury'

The Woolmark is the world’s best-known textile fiber brand, established in 1964.

Australian Wool Innovation (AWI), a not-for-profit company owned by over 29,000 woolgrowers, owns the Woolmark brand. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fiber. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, durability, softness and luxury to the tailoring industry. The fiber has long been a favorite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100% natural and renewable fiber. Sheep live on grass, water, fresh air and sunshine. Wool is a fiber that is grown – not manmade. Every year sheep produce a new fleece; making wool a renewable fiber source.

The Woolmark Company