"Our new website is not a simple redesign of our online presence. It genuinely reflects how our business has been able to reshape itself recently," says Rainer Roesch, Head of Marketing and Product Development at Clariant’s Business Unit Textile Chemicals.
During the past two years, Clariant's Business Unit Textile Chemicals has been working hard at transforming itself into a more efficient and dynamic organization. "We implemented a new strategy which, among many other things, strongly focuses on solutions that best fulfill the needs of our customers in key markets,” says Roesch.
“The strategy has allowed us not only to rationalize our production network and supply chain, but also to redesign our product portfolio and better focus on selected applications and markets. New product and process developments and introductions that we have carried out recently illustrate our commitment to innovation and sustainability."
"The new website will offer our customers and visitors a much more pleasant user experience, with quick and efficient access to advanced and reliable solutions and expertise, wherever they are in the world," Roesch concludes.
Clariant
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