The Cottonelle for Kids bath tissue is available in 4-, 6- and 12-packs, and consists of 2-ply, double rolls.
Cottonelle for Kids Flushable Moist Wipes offer a one-wipe-at-a-time dispensing system, making it easy for youngsters to handle on their own and helping ensure they use the right amount of sheets. The flushable moist wipes have a fresh watermelon scent and are available in a 42-sheet tub, and 84-sheet refill package.
The Cottonelle for Kids system grew out of Kimberly-Clark's extensive consumer research, which found that child perineal hygiene is a significant area of concern for parents. Of the more than 600 parents who participated in K-C's research, almost 60 percent said their 4-to-9 year olds use too much bath tissue and moist wipes when going to the bathroom.
“More than half of the parents we surveyed said they needed help teaching their kids how much bath tissue and moist wipes to use,” said Kalmanson. “Based on these initial responses, we expect the new Cottonelle for Kids system to be well-received and to enhance the brand's position in the premium bath tissue category.”
The launch of the Cottonelle for Kids system will be supported by a multi-million dollar advertising and promotional campaign, which will include television and consumer magazine advertising, in-store displays and FSIs. The campaign is scheduled to break in early March.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries.
Kimberly-Clark Corporation
marketing@alchempro.com
