American Eagle Outfitters appoints Kathy Savitt as CMO
28 Feb '06
2 min read
Clothing retailer American Eagle Outfitters Inc has named Kathy Savitt as Executive Vice President, Chief Marketing Officer, American Eagle brand.
In this role, Ms Savitt will be responsible for Marketing and Brand Strategies for the AE Brand and ae.com. She will report directly to American Eagle brand President, Susan McGalla.
Ms Savitt joins the company from Amazon.com, where she was Vice President of Strategic Communications, Content and Initiatives. In this role, she had responsibility for global brand management, external and internal strategic communications, entertainment and original programming, worldwide PR, and all offline marketing programs.
Ms Savitt also led Amazon's gifting and holiday customer experience programs. Prior to her position at Amazon, she was President and Co-Founder of MWW/Savitt, where she counseled more than 150 corporate clients including many global Fortune 500 brands.
Susan McGalla, President and CMO, American Eagle brand said, "Kathy brings more than 20 years of broad marketing experience, strong brand vision and a proven track record for inspiring and leading creative teams. In addition, her extensive experience with new product launches, e-commerce and global brand marketing fit perfectly with our growth goals for the AE brand." McGalla continued, "Together with our talented marketing team, I am confident that Kathy will build upon the strengths of the American Eagle brand to further our positioning as a premier lifestyle destination for 15-25 year olds."
marketing@alchempro.com
