Retailer Dollar General reshuffles merchandising team
11 Mar '06
2 min read
Leading retailer Dollar General announced the realignment of its merchandising function, placing it under two general merchandise managers who will report to Beryl J Buley, division President of merchandising, marketing and supply chain.
Rita Branham, a leader on the merchandising team for most of her 24-year tenure at Dollar General, has been named Senior Vice President/GMM of consumables.
A search is underway for a second SVP/GMM who will oversee the apparel, home and seasonal categories.
Buley said that the realignment reflects their commitment to improving merchandising and reinforcing leadership among small-box value discounters.
"Over the years, Rita has built strong relationships with vendors.
Her credibility is reinforced by experience and a thorough knowledge of the Dollar General customer.
In her new role, Branham will define the company's strategy for consumables, which includes packaged and refrigerated food, candy and snacks, health and beauty care, pet supplies, home cleaning and paper products.
Two divisional merchandising managers will report to Branham, including John Cosma, another Dollar General veteran, who has been promoted to Vice President/DMM of food and perishables.
A second DMM, overseeing non-food consumables, will be named at a later date.
The SVP/GMM of home, apparel and seasonal will tackle the non-consumable areas of the business, including categories such as clothing, domestics and holiday.
marketing@alchempro.com
