Learn how TENCEL and Lenzing Modal are made, what it takes to create exceptional fabrics and who is developing innovative garments. You'll leave the seminar with an understanding of the fibers' sustainability and performance characteristics, knitting potential, and comfort attributes.
Find out how you can make sustainable garments without giving up performance and comfort from a panel of experts in the fields of fiber, knitting, and garment development.
Style & Substance in Home Furnishings for 2014
More than ever before it is imperative to be aware of future trends as consumers are seeking distinctive styling and considerable substance. Most importantly, colors and color combinations must be appealing, evocative, transformative and on-target. Join Laurie Pressman, VP Pantone Color Institute, to find out the key color trends you need to know for home furnishings for 2014.
Thursday, July 18th, 2013
Marketing: Strategy & Communication for Emerging Brands
Marketing is often overlooked, and worse, written off as unessential to emerging brands. It is hard to justify the costs when the benefits seem unquantifiable. However, being silent, or worse, miscommunication are not options in today’s marketplace.
Limited capital and knowledge can lead to frustration and confusion. Taking a simple and critical look at branding, and the core components of communication (print/digital/customer-direct), companies can find clear benefits to developing an actionable and scalable strategy. Implementing that strategy with core brand components and best practices, will provide a strong foothold for recognition in the marketplace, elevating emerging brands from the crowd and enabling continued growth.
What a Buyer Wants from an Emerging Designer
This workshop is an emerging designer’s step-by-step guide to reaching out to buyers. Learn everything you need to know about risk management and even the 4 things you never want to say to a buyer. Some of the topics covered include setting wholesale prices, when to ship, reaching out to retailers, terms of the trade and the basics of cut to order.
Texworld USA July 2013
Texworld USA is the largest sourcing event in North America for apparel fabric buyers, research and product development specialists, designers, merchandisers and overseas sourcing professionals. The fifteenth edition of Texworld USA will take place July 16- 18, 2013 at the Javits Convention Center in New York City.
Messe Frankfurt
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