Minneapolis-based Target, purveyor of premium merchandise without premium prices, has raised the beauty bar with the introduction of its Bath & Body department. An expansive collection of new and exclusive products and accessories, Target Bath & Body launches at stores nationwide in March 2006 and will focus on 20 unique brands that take their cue from beauty rituals and ingredients that span the globe.
The new department is dedicated to offering luxurious and efficacious collections and will feature tester units and category signage in an easy-to-shop environment.
Tapping into time-tested beauty rituals from countries like New Zealand, Scotland, England, Greece, Spain and Portugal, new Target Bath & Body brands are packed with proven ingredients such as olives, tomatoes, honey, ginger, milk and chamomile. Designed to look and feel like their department store counterparts, these brands offer guests the ultimate pampering experience, without the department store-like prices.
The launch of Target Bath & Body bolsters the retailer's beauty authority, turning the department into one of the store's most exciting and unique areas.
The carefully edited assortment of boutique-like beauty brands aim to inspire and indulge men, women and teens alike with everything from invigorating scrubs, relaxing bath salts and rich body cremes, to gourmet toothpastes, soothing after-shave lotions and refreshing shower gels.
The department also features a host of functional, yet fashionable bath accessories including eye masks, makeup bags and DOP kits. With something for even the most discerning beauty buff, the new Target Bath & Body area is truly a destination.
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