Delivery service provider DHL's expands Asia Flights
01 Jun '05
5 min read
DHL Launches Import Express Campaign
DHL is supporting the Import Express program with a 360 degree marketing campaign involving direct marketing, print and online advertising, internal and external microsites and more. The tone of the advertising is consistent with that of DHL's highly successful brand campaign - friendly, responsive, fun and customer-oriented. Phase I of the direct mail campaign in mid-June features the headline, "Cross Borders, Not Fingers" highlighting the reliability of Import Express. The direct response print campaign, which will break in July, features advertisements in industry-specific and general business publications as well as select newspapers.
DHL Offers New Levels of Connectivity between China and the U.S.
The launch of Import Express is another example of DHL's continued commitment to leading the international express delivery and logistics industry. The company recently introduced two new direct overnight express services between Shanghai and the U.S. and between Beijing and Hong Kong. The daily Shanghai-U.S. flight will be operated by Northwest Airlines with a Boeing 747-200 freighter aircraft, while the four times weekly Beijing service will utilize a Cathay Pacific A330-200 passenger aircraft from DHL's Central Asia hub in Hong Kong. These new flights underscore DHL's commitment to provide the most extensive air network possible for customers in the China market.
More aircraft serving the Asia provide the most extensive air network possible for customers in the China market.
marketing@alchempro.com
