More than one in three sports fans (more than 68 million or 36 percent) have expressed support for their favorite team in a variety of color-related ways, such as by purchasing an item of clothing in that color (more than 51 million or 27 percent), actively seeking out items in that color (nearly 19 million or 10 percent), decorating for a party in that color (15 million or 8 percent), or even painting their face or body in that color (7.5 million or 4 percent).
"Sports fans have a special connection to the colors of their favorite teams," said sport psychologist Dr Joel Fish, director, Center for Sport Psychology in Philadelphia and an expert in fan behavior. "This connection is on display by millions of sports fans each week in the form of apparel worn to games or accessories used to decorate their homes."
The survey also showed that approximately 15 million sports fans (8 percent) have cheered for a team simply because they like the color of their uniforms and, among US adults who have a favorite color, nearly 11 million (6 percent) say that their favorite color is the color of their favorite college, professional or high school sports team.
Founded in 1978, The Home Depot is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2005 sales of $81.5 billion. The company employs approximately 345,000 associates and has2,056 stores in all 50 states, the District of Columbia, Puerto Rico, US Virgin Islands, 10 Canadian provinces and Mexico.
The Home Depot is an Official Sponsor of the US Olympic Team.
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