Haggar teams up with advertising agency Crispin Porter + Bogusky
21 Apr '06
2 min read
Jim Lewis, President and CEO of Haggar, went on to explain that he was drawn to CP+B's credentials in the area of brand revitalization. "The new Haggar ownership team has a track record of identifying under-leveraged brands and catapulting them to great success, as they did with both The North Face and Converse.”
“We seek partners who understand how to take the familiar and re-cast it in exciting new light. CP+B's recent turnaround of Burger King and Volkswagen, and their launch of the MINI, demonstrated a unique capacity to connect brands to pop culture," he said.
Haggar Clothing Co, a wholly-owned subsidiary of Haggar Corp, is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the US, Canada, Mexico, and the United Kingdom.
marketing@alchempro.com
