India's luxury goods market of Rs717 billion is set to expand with a new firm to facilitate process by bringing together buyers and manufacturers.
Company understands India's luxury market need and has the requisite know-how to provide result-oriented marketing strategies to focus on a brand's real needs, Devyani Raman, Chief Executive Officer (CEO) of Leading Brands of the World, said at its launch on Thursday.
Aassisting international brands in their expansion programme in domestic as well as overseas markets, is the company's main aim, she added.
Company has tied up with Middle East Aston Martin, Porsche India, Pershing Yachts India and THANKS, a luxury retail space housing leading brands such as Van Cleef and Stella McCartney.
Company acts as a guide in foreign markets and assist brands in identifying appropriate retail space.
A comprehensive range of services is offered that includes brand entry, development and proliferation, PR programmes, strategic alliances, think-tank forums, strategic forums and business development opportunities, Raman said.
New company offers strong strategic counsel in beauty and fashion, fine jewellery, and premium sponsorship programmes with ability to execute programmes that reach desired target audience, she said.
India's total retail market has been estimated at $160 billion or Rs7,170 billion, covering eight million consumers.
Of them, one million are considered to be inluxury brands segment.
marketing@alchempro.com
