China's thriving industrialized segment is perceived as a threat to numerous industries worldwide.
Chinese goods have swamped International markets and shattered industries, such as textiles and footwear.
The country, which achieved a yearly development rate of 14 to 15 percent, stands third in the globe following the US and Japan. China has witnessed a jump in inflow of overseas venture over the past several years.
This united with 2005's GDP expansion of 9.9 percent, low-priced labour and exports; domestic industries in Africa, Europe, and the Americas are sensing the heat of China's industrialized competency.
Goods from China and other Asian countries have pressed most manufacturers in Africa "with their backs to the wall," literally.
In 2004, China's entire exports to Africa reached US $13.82 billion, up 36 percent over the previous year. Bata Shoe Company is no exception to these competitive times.
The company is investing profoundly in developing, human resources and trade functions. "Bata had been in the Kenyan bazaar for over 60 years but over the last 10 years, the commerce situation has altered," said Bata Managing Director, Fernando Garcia.
He said he had planned strategies to avoid rivalry not only from Chinese footwear but also from cast-off imports from other countries. According to Garcia, cheap and second-hand imports have brought inequitable rivalry in Bata's progress road .
"These importers don't pay a large amount of duty as we do, and at the closing stages of the year, they do not pay corporation tax," he says.
marketing@alchempro.com
