Nitches signs couture, e-commerce agreements with Disney
08 May '06
3 min read
"This is a great strategic concept that allows us to partner with a premier online retailer," said Victor Lee, President of NAP. "This alliance will be the most efficient way to match our complete Disney Couture® assortment with the Disney-oriented consumer -- there is so much traffic on DisneyShopping.com -- our target customer will have immediate access to shop for our product while on the site."
DisneyShopping.com is the largest online retail vehicle for Disney product; the unit sold over $125 million of Disney product online last year. According to Paul Gainer, Vice President of Disney Shopping, the future of retail is online both in terms of marketing and sales, so Disney Shopping has focused on e-commerce to 'see how great we can be.'
This will be NAP's first endeavor into online-generated direct fulfillment to consumers. NAP has performed direct consumer fulfillment from telephone orders for some of its luxury brands but anticipates reaching a much broader audience with this venture.
The Disney Couture license further expands the offerings of Designer Intimates in sleepwear, robes, loungewear, and daywear that include the following brands: Argentovivo, Derek Rose, Princesse tam tam, Crabtree & Evelyn, The Anne Lewin Collection, The Bill Blass Lifestyle Collection, The Dockers Collection, The Claire Murray Collection and The Vassarette Collection.
Separately, Nitches distributes Newport Blue men's casual lifestyle clothing,Dockers men's swimwear and t-shirts, golf apparel by The Skins Game, women's sleepwear and loungewear by Body Drama and women's specialty apparel by Adobe Rose, Saguaro and Southwest Canyon. These lines are sold to better department stores, specialty boutiques, moderate department stores, and national and regional discount department stores and chains. It also develops and manufactures private label products for many leading department stores and multi-channel retailers.
Nitches Inc has been designing and marketing quality apparel for niche markets since 1971. It is headquartered in San Diego, California with offices in Los Angeles, New York City, Hong Kong and Istanbul.
marketing@alchempro.com
