-- Continuing the company's real estate strategy, total retail square footage is on track to increase 7 percent for the year. During the first quarter, it opened 11 new stores, remodeled 14 stores and closed 4 underperforming locations.
-- The company's new intimates sub-brand, 'aerie by American Eagle,' will launch this fall, supported by a multi-dimensional real estate strategy. New and remodeled stores will open with more square footage dedicated to intimates, and the intimates presentation in existing stores will be expanded. Three stand-alone aerie locations will also open. Additionally, the assortment will expand to include a complete line of bras, undies and AE dormwear.
-- Plans are underway for the opening of the first four stores of the company's second major US brand, MARTIN + OSA, targeting 25-40 year olds. The new brand will launch this fall in premier shopping centers at Tysons Corner Center in Virginia, Fashion Island in Los Angeles, NorthPark Center in Dallas and San Francisco Center.
American Eagle Outfitters is a leading retailer that designs, markets and sells its own brand of laidback, current clothing for 15 to 25 year-olds, providing high-quality merchandise at affordable prices. Its original collection includes standards like jeans and graphic T's as well as essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle Outfitters Inc
marketing@alchempro.com
