The LAPF is a 250 member’s strong and growing group to be the best in class in the textile industry with support on design development, technical innovation, vendor management, marketing and consumer insights offered through a systematic programme by Birla Cellulose. Liva fabrics would be made available to quality focused brands across the country. Co-promotion will also be rolled out in a phased manner through Tagging, for which a qualification matrix has already been worked out.Liva fabric has been a vital ingredient in the entire gamut of fashion - western wear, skirts, kurtis, palazzos, etc.
Birla Cellulose
marketing@alchempro.com
