Linens 'n Things & Nate Berkus partnership to introduce exclusive collection
03 Jun '05
4 min read
"I am so excited about the launch of my line at Linens 'n Things," explains Berkus. "Creating product is something I have always dreamed of doing and working with their team to bring my vision to life has been an amazing fit since day one. I knew from personal experience that Linens 'n Things would be a great place for me to make a statement that is true to me, while helping others lovingly assemble their own homes."
"I hope that when customers see my line that they'll recognize it for something that is not only new, but as a collection of pieces they can easily and affordably mix with what they already have," added Berkus. "That is the goal of my collection -- to offer fresh ideas and decorative pieces from my life story that will guide and inspire others to make their interiors a greater reflection of their life story."
"Our customers want ideas about how to decorate their home so that it better reflects who they are and aspire to be," added Axelrod. "Nate's expertise and enthusiasm for helping others improve the way they live is what our customers are looking for and deserve."
Linens 'n Things, with 2004 sales of $2.7 billion is one of the leading, national large format retailers of home textiles, housewares and home accessories. As of April 2, 2005, the Company was operating 499 stores in 45 states and five provinces across the United States and Canada.
Nate Berkus, owner of Nate Berkus Associates in Chicago, is a featured deacross the United States and Canada.
marketing@alchempro.com
