Vardinon Textile Company has entered into partnership with Playboy Israel Company to manufacture and market textile products in Israel.
Playboy's strategy is to connect leading companies in their fields and Vardinon owns 25 stores in Israel and sells its products at some 200 sales locations.
Playboy's sales position in the United States is about USD 10 million and in Europe US $12 million and the textiles market in Israel would craft almost NIS 600 million per year.
Vardinon will have exclusive sale rights to home textiles imported, manufactured and marketed by Playboy Israel, including sheets, towels, pillows, bathrobes and more printed with the Playboy brand name.
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