Design Within Reach hires Karen John for new product development effort
25 Jun '05
2 min read
San Francisco based home accessories provider Design Within Reach announced that Karen John has been named Director of Product Development, overseeing the design and manufacturing of products that the company will develop and carry exclusively. The appointment of Ms. John formalizes the company's evolving product development efforts.
With her in-depth understanding of modern design and strong relationships with the design community, Ms. John will direct the company's product development efforts by pairing the industry's most elite designers and capable manufacturers to design and produce products that meet customers' needs, and create solutions to unsolved design challenges. These products will be sold exclusively through Design Within Reach.
"Design Within Reach has always been about making modern design more accessible. Our product development efforts are a commitment to strengthening our business and our brand through innovation and entrepreneurship," said Wayne Badovinus, CEO of Design Within Reach. "These efforts will contribute to our next phase of growth by bringing us back to our roots of creating solutions for unmet design needs."
The results of the company's early product development efforts will be seen this fall with the introduction of a bedding assortment of sheets, blankets and accessories that creates solutions for the modern bedroom. In addition, DWR will launch a modern recliner designed by Jeffrey Bernett, illustrating the company's innovative approach to product development by collaborating with outside designers and manufacturers. Ms. John oversaw the development and production of these products.
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