In the sports and fitness world, customization is about much more than individualization. Technology enables manufacturers, retailers, coaches, and trainers to accurately measure an athlete's stride, grip, stroke, swing, and kick.
Sports enthusiasts benefit from an enhanced experience which leverages their unique attributes and strengths.
Soon, technology applications will take customization to a whole new level and reset expectations about the user experience, especially for the booming fitness business.
3D body scanning will soon come to market, allowing athletes from amateur to elite to accurately measure body specifications, track silhouette changes over time, and monitor body fat percent.
For businesses based on fitness, sports, and apparel, the implications of a sophisticated 3D body image are fantastic. At SGMA's Sports + Technology Convergence October 24-26, in LaJolla, CA, David Bruner of [TC]² will showcase a new reality in 3D imaging that will greatly enhance both the user interface/experience as well as encourage new channel partners for brands.
Fitness trainers and coaches can use 3D body scanning to develop programs with real-time, precise measurements which can be tracked over time with interactive software. The model enables customization and accurately matches performance against goals.
For manufacturers and retailers, this technology provides new outlets for brands that can focus on the customer experience. A data sharing network, planned by [TC]², will send a digital file to a consumer looking for custom-fit apparel and gear based on the scanner's measurements.
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