The Home Depot renews contract of ESPN's franchise show
30 Aug '06
3 min read
The Home Depot, the world's largest home improvement retailer, announced that it has renewed its agreement to be the presenting sponsor of ESPN's leading college football franchise show, College GameDay, for an additional three years.
The show will continue to be entitled ESPN College GameDay Built By The Home Depot.
The renewed presenting sponsorship agreement continues to provide The Home Depot branding on the main desk of the set, commercial spots and a series of sponsored features during programming.
This agreement extends to other ESPN properties, including ESPN.com, ESPN Radio, ESPN Wireless, ESPN Podcenter for a College GameDay podcast, and ESPN The Magazine, as well as continues to support college football, ESPN's 20+ NCAA championships and The Home Depot College Football Awards Show.
Last year, ESPN posted its highest audiences ever for Saturday's pre-eminent college football pre-game program - household increase of 18 percent over 2004. For 2006, ESPN has extended its popular College GameDay by 30 minutes and will now air Saturdays from 10 a.m.-12 p.m. ET.
Included in the new elements of the sponsorship, The Home Depot will present a special weekly series of vignettes in Friday's SportsCenter and GameDay show covering favorite moments from College GameDay's first 20 years as part of the program's 20th anniversary.
As a part of the sponsorship, The Home Depot will also become an ESPNU Marketing collaborator and continue the retailer's substantial presence across ESPN's full-year coverage of college sports.
marketing@alchempro.com
