MCI to take part in Saks's 'Let Freedom Ring' program to support US Troops
30 Jun '05
3 min read
US based leading departmental store Saks Department Store Group triples its commitment of free phone calls home for U.S. soldiers Saks Department Store Group (SDSG) today announced that its "Let Freedom Ring" program, designed to give U.S. troops free phone calls home, has far exceeded expectations. The company, which set an initial goal of raising one million minutes of call time for U.S. military personnel, now plans to donate at least three million minutes.
Through the "Let Freedom Ring" campaign, which kicked off before Mother's Day weekend, SDSG will donate one phone call home for every $25 shoppers charge to their store credit cards.
Phone time became available to military personnel beginning June 18, in time for Father's Day, one of the busiest calling days of the year. Two million minutes are being distributed to U.S. military serving overseas, with the remaining one million being given to armed forces personnel in domestic military hospitals.
"Our customers have truly made this program an outstanding success," said George Jones, president and CEO of Saks Department Store Group. "We couldn't be more pleased that they have embraced this opportunity to give back to our U.S. troops and we thank them for their support."
SDSG is partnering with HSBC Retail Services, issuer of SDSG's private label credit cards and MCI to provide a network for the free calls, which are being coordinated directly through MCI. The minutes are being distributed through a combination of MCI phone banks and calling cards.
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