BASF's debut at Intertextile Shanghai Apparel Fabrics 2006
19 Sep '06
2 min read
BASF will make its first appearance at Intertextile Shanghai Apparel Fabrics, to be held at the Shanghai New International Expo Centre from October 25 –28, 2006.
Performance Chemicals for Textiles business unit will be participating at the fair under the motto “You love life. We love to make it better.”
The team will be showing how BASF's textile finishing products contribute in bringing about benefits such as comfort, easy care and style enjoyed by end-consumers.
At the stand, visitors will have the opportunity to check themselves properties, such as wrinkle-free, moist cure, crease free, non-iron and wash & wear.
In addition, BASF will be introducing its marketing programs and quality labels to support the retailers and brands in promoting their high-quality textiles finished with BASF products.
The Non Iron and Easy Care labels for clothing and Cosinel for non-iron bed linens tell the consumers at first glance that the garment is of a high performance.
Intertextile Shanghai Apparel Fabrics is one of the largest apparel fabrics sourcing fair in China and a global trading platform for buyers and sellers of garment fabrics.
“As the world's leading chemical company, BASF continues to set environmental, economic and social standards throughout the textile process chain,” explains Mr. Fabrice Beauquesne, Head of Strategic Marketing Textile and Leather Chemicals.
“At the fair, we look to forward to discussing with customers and partners on how we can support and work together to be even more successful.“
marketing@alchempro.com
