Kimberly-Clark Corporation announced that Anthony J. Palmer will join the company as Chief Marketing Officer (CMO), reporting to Chairman and Chief Executive Officer Thomas J. Falk.
In this newly created position, Mr. Palmer will be responsible for leading the development of a global, enterprise-wide focus on marketing to accelerate the company's progress in generating insights that drive all aspects of its business.
In addition, he will establish a long-term marketing investment strategy to ensure that business initiatives are backed by compelling, high-return marketing programs.
A seasoned business leader with global marketing and management experience at some of the world's top consumer packaged goods companies, Mr. Palmer was most recently managing director U.K. for Kellogg Company. Previously, he served as president of the company's natural, frozen and warehouse club businesses.
From 1996 to 2000, Mr. Palmer was with Coca-Cola Company USA, in marketing and general management positions with the Minute Maid division and later as region director for Coca-Cola in Australia. Before Coca-Cola, he served as a marketing manager with CSR Refined Sugars (1995-1996) and Mars Confectionery Australia (1992-1995).
This followed several years in consulting with The LEK Partnership (1991-1992) and The PA Consulting Group (1986-1991) where he held positions as a senior consultant and business development manager.
"Tony brings a proven record of delivering strong operating results as well as global marketing experience with some of the world's best known brands," Mr. Falk said.
marketing@alchempro.com
