Arthritis Foundation's Ease-of-Use Commendation Program to support by Tempur-Pedic
02 Jul '05
3 min read
Seventy-five percent of the evaluation's participants reported that the Tempur-Pedic mattresses were supportive of their painful and stiff joints. All participants stated they would recommend Tempur-Pedic mattresses to others suffering from arthritis.
“Arthritis causes pain, stiffness and inflammation of the joints making it difficult for patients to complete even the simplest of tasks such as getting into bed,” says Mary Norman, Group Vice President of Strategic Marketing Alliances with the Arthritis Foundation. “Arthritis can also make sleeping difficult due to the fact that pain often occurs at night.
Therefore, a comfortable night's sleep is especially important for those living with arthritis. The goal of the Ease-of-Use program is to find products that will help ease difficulties found in everyday life and to inform those who suffer from arthritis of the many products available to improve their quality of life.”
The Arthritis Foundation's Ease-of-Use Commendation logo will be proudly displayed on all Tempur-Pedic mattress advertising materials and direct mail pieces beginning July 1. Tempur-Pedic mattresses are the first mattresses to be recognized by the Arthritis Foundation.
Nationwide, nonprofit health organization The Arthritis Foundation is helping people take greater control of arthritis by leading efforts to prevent, control and cure arthritis and related diseases.
The foundation reaches out to millions of men, women and children with arthritis by providing community-based public health initiatives, advocating for changes in public policy and funding nationwide research that moves us closer to a cure. The Arthritis Foundation has 47 local chapters throughout the nation.
US based Tempur-Pedic International Inc manufactures and distribute Swedish Mattresses and Neck Pillows made from its proprietary TEMPUR pressure-relieving material: a viscoelastic material that conforms to the body to provide support and help alleviate pressure points. Products are currently sold in 60 countries under the TEMPUR and Tempur-Pedic brand names. World headquarters for Tempur-Pedic International Inc. are in Lexington, Kentucky.
marketing@alchempro.com
