Third edition of 'Milano Unica' brings good results
11 Oct '06
3 min read
“It is the best achievement to support both Italian and European textile producers in reinforcing and improving the value of their products. Instead of challenging our competitors on expenses and prices, we must strengthen our global leadership in 'superior quality' products. In addition, various improvements in services inside and outside the fairgrounds were greatly appreciated by our clientele that was able to work together with our exhibitors in a highly professional atmosphere. The third edition of 'Milano Unica' was a successful commercial and marketing operation. It is a perfect of example of how unity can triumph from every aspect”.
Massimo Mosiello, Executive Director of 'Milano Unica', has already begun planning for the next edition which will take place on February 13-16, 2007 in Fieramilanocity at the Portello. He comments: “I was particularly satisfied with the collaboration of Fiera Milano which satisfied our various needs upon return to the Portello.
Our guests certainly enjoyed the correlated events which were organized during fair days like the Happy Hour at the fair and Spaghetti & Bollicine at Caffè Roma, the dinner gala at Palazzo Bagatti Valsecchi and in particular, the exhibition 'Textile Files: from the archives of Massimo Osti', held at laRinascente in Piazza Duomo and inaugurated for the opening of Milano Unica. The appreciation index confirmed by the successful turnout, will make us strive to find new events which are closelylinked to the city”.
marketing@alchempro.com
