The NPD Holiday survey shows 18.5 percent and 13.5 percent of holiday shoppers expect to shop for Home Decorations and Home Improvement, respectively, this holiday, which puts them just below the top 10 Categories of expected purchases for 2006.
Where is this holiday shopping going to take place this season? Consumers tell The NPD Group that they expect to shop primarily at Discount/Mass Merchant retail outlets.
Retail chains and online shopping round out the top three places people plan to shop this year.
Last but certainly not least, how much do shoppers plan to spend on their holiday gifts? Slightly more than last year: $728 this year vs. $681 in 2005.
That's a similar gain to what was seen in 2005 which was up over 2004 from $655.
marketing@alchempro.com
