Ironclad Performance Wear Corporation a leader in high-performance gloves and apparel announced the appointment of Reade Simonds as Director of Apparel. The new position will further strengthen Ironclad's management team as the Company continues to develop its performance work apparel line.
Mr. Simonds joins Ironclad with over 17 years of experience in the apparel industry. Prior to joining the Company, Mr. Simonds was Sr. Product Line Manager at Under Armour Inc where he was responsible for business planning, merchandising, and marketing the company's outdoor, military/tactical and outerwear products to catalog and retail customers.
In 2006, he was the recipient of a Polartec APEX Award as a designer of the Special Forces Cold Weather Clothing Kit produced by Natick Labs, the U.S. Army Soldier and Biological-Chemical Command's Soldier Systems Center. Prior to working for Under Armour, Mr. Simonds held senior product manager positions with L.L. Bean Inc and adidas AG.
"Reade brings tremendous experience and knowledge to Ironclad, which we expect to accelerate the growth of Ironclad's apparel line," said Ed Jaeger, President and CEO of Ironclad Performance Wear. "His track record of expanding apparel lines into the outdoor and military markets will be instrumental to the development of our performance work apparel line."
"Ironclad has revolutionized the way the working world views gloves, and I am thrilled to be a part of the team that brought the same functionality, durability, and comfort to work apparel," commented Reade Simonds. "I look forward to using my experience to help broaden brand awareness and expand the distribution of Ironclad's performance work apparel into other markets such as the hunting and fishing active lifestyle segments."
Ironclad, which created the performance work glove category in 1998, continues to lead the construction and industrial markets in innovation, technology, design, advanced material science and durability.
Ironclad designs, manufactures and sells a comprehensive line of task-specific gloves and performance fabric apparel available at hardware stores, lumber yards, home centers, industrial suppliers, and sporting goods retailers nationwide.
Ironclad Performance Wear Corporation
marketing@alchempro.com
