Ironclad Performance Wear Corporation a leader in high-performance gloves and apparel announced that G.I. Joe's, a prominent and growing outdoor and sporting goods retailer in the Pacific Northwest, will retail its task-specific gloves.
Targeting both the advanced and the casual sports enthusiast, G.I. Joe's offers a wide assortment of technical, high performance sports gear, apparel and footwear.
Four styles of Ironclad gloves were initially shipped to G.I. Joe's in November, including the Cold Condition and Cold Condition Waterproof, the General Utility, and the Heavy Utility glove styles.
These styles will be available in all 25 G.I. Joe's retail stores in Oregon and Washington, as well as in G.I. Joe's new store in Idaho and two new flagship stores in Washington to be opened in spring of 2007.
G.I. Joe's uses a specialty shop approach, merchandising its stores into specialized sports and activities departments which offer consumers focused expertise and technical information.
"G.I. Joe's is a sporting goods landmark in the Pacific Northwest and its reputation for providing technical expertise to both the advanced sports enthusiast and the casual outdoor consumer makes them a great partner for Ironclad," said Ed Jaeger, President and CEO of Ironclad Performance Wear.
"Part of our growth strategy is to strategically expand into leading sporting goods retailers and active lifestyle markets throughout the United Statesand G.I. Joe's helps facilitate that growth."
Ironclad Performance Wear Corporation
marketing@alchempro.com
