Ironclad Performance Wear Corporation announced the appointment of Jim McLaughlin as Vice President of Sales - Apparel.
In this role Mr.gr McLaughlin will be responsible for establishing a team of independent sales representatives dedicated to advancing Ironclad's apparel sales with traditional work wear customers, army surplus stores, sporting goods retailers and department stores.
Mr. McLaughlin recently served as Vice President of Sales at Dickies, one of the largest manufacturers of work wear in the world, where he held various sales positions during his 17 years with the company.
"Jim's wealth of experience marketing apparel products to the work wear market will greatly accelerate the expansion of our apparel line," said Ed Jaeger, President and CEO of Ironclad Performance Wear. "Apparel is an important growth driver for Ironclad and we will continue to selectively add to our apparel team."
"I am excited about the opportunity to work for such a great company and entrepreneurial team," said Jim McLaughlin. "Ironclad's unique brand offers the opportunity to reach many different consumers through a variety of retail distribution channels. The strength of the brand offers great opportunity for the future."
Ironclad launched its initial line of high performance apparel with eight technical work wear items in the second half of 2005, and plans to introduce a full line of work wear apparel in the first half of 2007.
Built with the needs of the "industrial athlete" in mind, the apparel is designed to meet, and even exceed, the demands of construction and industrial related jobs. All apparel is anti-microbial, extremely durable and rugged, and anatomically designed for full and extended range of motion; features and benefits that will help consumers perform to the best of their ability.
Ironclad Performance Wear Corporation
marketing@alchempro.com
