STAINMASTER carpet develops online tool for latest color ideas
16 Jul '05
3 min read
Each category has inspired a palette or family of colors that works together. The colors can be used in carpet, as well as other interior products and clothing. It depends on the user's own point of view regarding how to mix and match these colors. Each of the 50 new colors is codified to the Pantone color specifier for architecture and interiors.
As an example, the colors included in the fashion category of the Color Point of View tool reflect the shift away from basics and toward indulgence and variety in the world of fashion. These new colors mirror the trends of utilizing liquid metallics, nubby tweeds, fake furs and vintage looks in clothing design. Colors included in this category are garnet, lemongrass, midnight velvet, dusty pink and fake fur.
Kuipers said, "These colors are here for you to enjoy. Have fun with them. Make your own combinations. Remember that color can be very uplifting and can enhance your life. In their proper place, all colors are good."
Kuipers urges anyone interested in seeing how different colors work together to visit the Color Point of View tool at www.stainmaster.com. The online Color Point of View tool has easy-to-follow instructions to choose primary, secondary and accent colors to help discover combinations that fit a user's personal tastes and home décor style.
STAINMASTER carpet is available in a variety of colors and constructions and features the unique STAINMASTER carpet stain and soil protection technology. This technology keeps soil and liquids from attaching to the carpet fibers and allows stains to be easily removed with cleaning.
INVISTA is an integrated polymers, intermediates, and fibers business with a global presence in more than 30 countries. It operates five major businesses: Apparel; Performance and Textile Fibers; Interiors; Intermediates; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of the most recognized global brands and trademarks in the fibers, apparel, and interiors industries.
marketing@alchempro.com
