Tempur-Pedic's mattress sales grow 40 percent in Q2
22 Jul '05
4 min read
President H. Thomas Bryant continued, "During the second quarter, company added approximately 400 net furniture retail stores in the U.S. and approximately another 180 net internationally to their retail distribution channel, substantially exceeding their targets for the period. Equally important, company generated solid growth in their established accounts and is well on track to meet their goal of increasing sales from these accounts by 30-35 percent this year. The visco-elastic category they created is continuing to expand as more and more people become interested in their innovative and proprietary technology and growing array of products.
"Over the past three months, company made excellent progress with their new product introductions and other initiatives. 'The CelebrityBed by Tempur-Pedic represented 20 percent of their mattress sales in the U.S. in the second quarter. Retailer interest in 'The EuroBed by Tempur-Pedic, which began shipping in July, has been outstanding. The futon product is being well received by Japanese consumers and they began the second phase of the roll-out on schedule, shipping to bedding and futon stores throughout Japan.
"Their marketing campaign, which has been so successful in establishing the Tempur-Pedic brand, continued to serve as an engine for growth, improving their brand recognition worldwide. In fact, their most recent independent study shows that aided brand awareness in the U.S. increased to 71 percent at theend of 2004 from 60 percent the previous year. Construction of the new manufacturing facility in Albuquerque, New Mexico proceeds on schedule and on budget. Company look forward to beginning operations in the second quarter of 2006. The new factory will help the company to satisfy demand in North America, their largest single market, quickly and cost-effectively.
marketing@alchempro.com
