Steven Madden ties up with Daniel Friedman for accessories
26 Jul '05
3 min read
New York based Steven Madden Ltd offers fashion-forward footwear for women, men and children, announced that it has signed a new license agreement with Daniel M. Friedman & Associates Inc to design, manufacture, and distribute Steve Madden branded handbags, belts, and related accessories in the United States.
The license will include fashion handbags, belts, and small leather goods under the Steve Madden and Steven by Steve Madden brands. The new products will add to the existing lines of licensed merchandise, which currently include eyewear, belts, outerwear, and hosiery. The category additions will augment and complement the Company's core footwear category, broaden the Company's reach into the branded lifestyle concept, and further entrench the Steve Madden brand in the fashion and accessories market.
Daniel M. Friedman & Associates is a leading manufacturer and distributor of brand name fashion handbags and accessories and offers a tested and successful business model. The company is a longtime partner of Steven Madden, Ltd. and has been the licensee for Steve Madden belts for approximately six years. Further, the company also holds accessory licenses for Betsey Johnson, JLo by Jennifer Lopez, and Ellen Tracy, among other premier brands. Daniel M. Friedman & Associates is also well known for its fashion belt line under the Fina Firenze brand.
"They are extremely pleased to announce this expanded partnership with Daniel M. Friedman & Associates," said Rob Schmertz, Brand Manager for Steven Madden, Ltd. "They believe that new strategic licenses will further validate Steve Madden as a contemporary brand and this, coupled with the return of founder Steve Madden, positions the Company on the path to becoming a true global lifestyle concept."
marketing@alchempro.com
