PUMA launches Phase IV for long-term business plan
27 Jul '05
6 min read
Herzogenaurach based stylish sportswear PUMA launches Phase IV of its long-term oriented business plan, in which PUMA will reinforce its position as one of the leading multi-category Sportlifestyle brands.
In Phase IV, “Company Expansion”, PUMA has the long-term mission of becoming the most desirable sportlifestyle company. To achieve this goal, PUMA will adhere to a clear set of guiding principles: Desirability, Sustainability, Product Lifecycle Management, Corporate Values, Organizational Excellence and Value Creation.
With these principles, among others, PUMA will drive Phase IV and focus on three areas: Category Expansion, Regional Expansion and Non-PUMA Brand Expansion. In addition, a significantly higher distribution of funds to shareholders can be expected.
Category Expansion will encompass growth in existing business as well as entry into categories that are new to PUMA. In general, the company will take a multi-dimensional approach to category expansion, driving growth by making strong pushes across the full spectrum of sportlifestyle, from performance to fashion.
In addition to adding depth to PUMA via existing and new categories, the company will also add breadth by accelerating its Regional Expansion.
Regional expansion is planned to occur in markets that are currently run by PUMA as well as through several selective joint ventures and takebacks of its licensed business in its core segments.
Management intends to start its regional expansion with majority owned Joint Ventures together with its current license partners in Japan (apparel business), China/Hong Kong and Taiwan as well as fully owned subsidiaries in India and Dubai for the Middle East region, all of which are planned to be operational as of 1st of January 2006.
marketing@alchempro.com
