NPD to update Wal-Mart & Sam's Club with consumer tracking data
28 Jun '07
2 min read
“NPD consumer data is truly a window into the marketplace,” said Bill Lucas, Group President for NPD's Retail Business Group. “We are excited to be able to provide Wal-Mart, Sam's Club and their vendors with what we feel is unparalleled information for identifying market trends and opportunities and working collaboratively to facilitate better business decisions.”
NPD consumer information available to Wal-Mart will include core market measures such as market share, price points, consumer demographics, channel trends, and more. Wal-Mart will also be tapping NPD's custom research options to address other, specific information needs.
“Wal-Mart has always placed a high value on using information for fact-based decision making,” said Stephen Quinn, EVP and Chief Marketing Officer of Wal-Mart. “We look forward to building on our track record here by working with NPD, leveraging the new tool with our vendors, and continuing to meet customer needs to grow our business.”
marketing@alchempro.com
