Wal-Mart announced the launch of customer reviews and ratings on its website at Walmart.com This new feature, which allows customers to submit ratings and write reviews of merchandise, is available on all products offered at Walmart.com including online-only items as well as products that are featured both online and in stores.
"Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online," said Cathy Halligan, Walmart.com's chief marketing officer.
Wal-Mart introduced a test phase of customer reviews and ratings in June to gauge overall performance and customer feedback which generated favorable results.
In fact, customer review submittals more than doubled the company's expectations during the test phase with a significant number of reviews and ratings received in the categories of electronics, home and garden, media, and baby.
Also, with official launch of the feature,close to 15 percent of items in these favored categories have published reviews.
"We know close to 75 percent of Wal-Mart's 130 million customers are online which presents a significant opportunity for our online reviews and ratings platform to connect our customers to one another, and also help them further engage, communicate, share opinions, and learn more about products available at Wal-Mart," added Halligan. "It's all part of our continued commitment to be the premier multi-channel retailer."
Customers can easily submit a review by viewing a product page online at Walmart.com, or by email invitation sent a few weeks after they have placed and received an order. The product reviews are published within approximately five days of submission.
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