Young & Rubicam to handle Sears, Roebuck & Co Ad account
16 Aug '05
3 min read
Sears, Roebuck and Co, a wholly owned subsidiary of Sears Holdings Corporation is a leading broadline retailer providing merchandise and related services. It offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually.
Young & Rubicam is a world leader in commercial communications, a network of preeminent companies in advertising, perception management and public relations, brand identity and design consultancy, database marketing and customer relationship management. Headquartered in New York, a Young & Rubicam rank among the world's leading consolidated marketing communications companies, and is a member of the WPP Group.
One of the world's largest communications groups WPP is providing services to local, multinational, and global clients. It is a made up of leading companies in advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications.
Through its companies and associates, WPP offers a comprehensive and integrated range of communications services to national, multinational and global clients. The Group has 84,000 people (including associates) working in over 2,000 offices in 106 countries. As a parent, WPP complements the professional activities of its individual operating companies through initiatives and programs that provide greater value to its clients.
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