Blain's Farm & Fleet to double Ironclad gloves display
17 Aug '07
3 min read
Ironclad Performance Wear Corporation a leader in high-performance gloves and apparel announced that Midwest retailer Blain's Farm and Fleet will be doubling the number of Ironclad task-specific gloves they display and offer for sale, as well as adding a selection of Ironclad apparel in its stores.
Founded in 1955, Blain's Farm & Fleet stores are specialty discount retailers with 33 locations throughout Illinois, Iowa and Wisconsin.
Throughout the years, the company remains steadfast in its commitment to offering both the professional and "do-it-yourselfer" high quality products, competitive prices and reliable service. In addition to their own branded products, Blain's carries best-in-class brands including Black & Decker, Moen, Michelin and Cooper Tires.
With this expansion, Blain's Farm & Fleet will be doubling the footprint of their Ironclad glove display and the number of Ironclad gloves made available for sale.
The larger plan-o-gram will include eight styles of gloves to be offered year-round and two additional Ironclad winter glove styles offered seasonally, leaving Blain's Farm & Fleet space in the Ironclad display to make changes for special promotional items.
Additionally, Ironclad's high-performance gloves will now be more prominently featured in an end-cap display at the end of the aisle, providing greater promotion and increased brand awareness.
"We are pleased to be able to provide our customers withan expanded selection of Ironclad gloves, as well as introduce them to Ironclad's performance work apparel," said Renee Tarnutzer, Communications Coordinator/Project Manager, of Blain's Farm and Fleet.
marketing@alchempro.com
