To a question as to how much of the market share will be captured by Grace, Raman said, "Almost 90 percent of Indian textiles consists of the unorganized sector. We are targeting this sector so that we can provide aggressive proposition to consumers."
GHCL is chalking out unique marketing strategies to make their products click with consumers. Apart from launching with the punch line, 'Feel the Grace', consumers (especially women) will be offered free samples to get a better look, feel and choice of the products.
Fibre2fashion News Desk - India
marketing@alchempro.com
