Two carpet fiber brands win big at ADDY Awards Competition
31 Aug '07
3 min read
Solutia's two carpet fiber brands, Ultron. and Wear-Dated., won numerous coveted ADDY awards at local, regional and national competitions for the brands' 2006 advertising campaigns.
Sponsored by the American Advertising Federation (AAF), the ADDY. Awards competition represents the largest creative advertising competition in the world. Entrants go through three levels of competition, from local ad clubs to regional competitions to national/international finals. Fewer than two percent of entries ever progress to the National level.
"We continually strive to find creative ways to deliver useful information to our commercial specifiers, our retailers, and our end consumers," said Marianne Cone, director of marketing, branded carpet fiber. "Our campaigns are more than just advertising - they are specifically designed to offer information in a stimulating manner enabling the consumers and commercial specifiers to make informed choices."
Three of Solutia's carpet fiber campaigns were recognized with ADDY Awards:
• Wear-Dated's 2006 By The Foot campaign, a quirky look at carpet from a foot's perspective, includes direct mail pieces, retail rack headers and card toppers designed as tools to help educate consumers about carpet. The campaign won the coveted Delta Best of Show award and a Gold ADDY award at the 2006 local Sacramento ADDY competition, a Gold ADDY award at the 2006 Regional ADDY competition and was chosen as a finalist for the AAF's National 2006 ADDY Awards, which were presented in June 2007.
marketing@alchempro.com
